Good News! Jialiya Has Been Awarded The Title of "Industry Brand Benchmark Enterprise" on China Brand Day in 2024!

May 10, 2024 is the eighth China Brand Day. In the afternoon of that day, the Zhongshan Enterprise Brand Promotion Association held the "2024 China Brand Day · Zhongshan Brand Activity" in Zhongshan with the theme of "Zhongshan Brand, World Sharing; Zhongshan Precision Manufacturing, Leading the Future", aiming to deeply implement the "Outline of Building a Quality Strong Country", promote the upgrading of supply and demand structure, and showcase the new achievements and image of Zhongshan brand.

Relying on the strong manufacturing strength of the parent company of the group, Jialiya has been deeply involved in gas appliances for 42 years. With craftsmanship and thoughtful brand services, it was invited to attend and won the title of "Industry Brand Benchmark Enterprise" at the 2024 China Brand Day.

At the event, 30 representatives from Zhongshan enterprises read out the brand declaration on stage: implement brand strategy, strengthen brand building, enhance standard guidance, control world discourse, create a high-quality Zhongshan, and create exquisite products with ingenuity. We forge ahead and promote the development of Zhongshan together.

Brand reflects national competitiveness and represents the direction of economic transformation and upgrading. Brand is the common pursuit of producers and consumers, the direction of supply side and demand side upgrading, and an important manifestation of the comprehensive competitiveness of enterprises and even countries. Strengthening brand building is conducive to promoting the transformation from an economic power to an economic powerhouse, meeting people's higher-level material and cultural needs, promoting Chinese culture, and enhancing China's image.
The event invited Yu Xinli, Chairman of the China Association for Standardization and Deputy Director of the China Standardization Expert Committee, to give a presentation. Yu Xinli, with the theme of "Leading by Standards to Promote High Quality Development", introduced that standards are the bridge and link between technological innovation achievements and industrial application promotion. Combining with the actual situation in Zhongshan, she encouraged enterprises to vigorously cultivate new quality productivity while actively participating in the construction of the standard system, promoting the transformation of traditional industries, the growth of emerging industries, and future industrial layout, further strengthening enterprise competitiveness, and jointly promoting high-quality development in Zhongshan.

At the meeting, Wang Dongmei, President of the Zhongshan Enterprise Brand Promotion Association, introduced that in order to deepen the process of brand building in Zhongshan enterprises, accelerate the construction of a development loop of innovative research and development, standard setting, product quality, and brand building, the Zhongshan Enterprise Brand Promotion Association has led the establishment of the Zhongshan Brand Think Tank, which brings together a group of experts and industry experts in the field of branding to provide quality, standardization, intellectual property, and brand operation promotion services for Zhongshan enterprises.

At present, Zhongshan City is actively promoting the high-quality evaluation of "Zhongshan Jingzao", formulating group standards for "Zhongshan Jingzao" that are higher than national standards, and selecting and recognizing a batch of high-quality, competitive, and well-known "Zhongshan Jingzao" products that can meet the growing needs of the people for a better life. Through the benchmarking effect, it leads the industry upgrade, stimulates the internal driving force of enterprise quality improvement, creates more high reputation famous enterprises and products, and enhances the competitiveness of Zhongshan enterprises.

Brand competitiveness is the core competitiveness of enterprises, and a strong brand makes a strong enterprise. Winning the title of "Industry Brand Benchmark Enterprise" on China Brand Day this time is a full recognition of the achievements of the market supervision department in the construction and quality of the Jialiya brand. Jialiya continues to maintain high R&D investment, continuously improve technology, innovate products, and contribute to the high-quality development and brand building wave of Zhongshan.