Hand in Hand with E-commerce, Embrace the Future "- Jialiya and Huicong's Investment Promotion Conference for Shopping Mall Cooperation Successfully Held!
In March in the south, just after the "Return to Southern Heaven", comes the "Little Yangchun" with a pleasant climate. On March 6th, Jialiya teamed up with Huicong Shopping Mall to successfully hold a brand and e-commerce cooperation investment promotion event, achieving resource sharing through the platform and bringing long-term stable cooperation and common development opportunities to both parties.
As a leading e-commerce platform in the industry, Huicong Shopping Mall is committed to providing customers with high-quality products and services. After the first cooperation with Jialiya in 2022, we achieved beautiful results and received continuous praise and follow-up in the past two years. This investment promotion event is a continuation and expansion of our cooperation in 2022. As a high-quality kitchen appliance brand, Jialiya has won the recognition and trust of many customers on the platform with its excellent product quality.
In the morning, a group of 120 buyers from Huicong took a bus to Dongfeng Town, Zhongshan City. According to the main schedule of the event, it was divided into two parts: inspection and visit, and investment promotion and exchange. Through inspection and visits, we will gain an understanding of the overall manufacturing strength and research and development capabilities of Jialiya Manufacturing Factory, as well as gain a better understanding of the production process, technology, quality control, and other aspects of the products. Manager Zeng from the Investment Promotion Department will provide a comprehensive introduction and explanation throughout the process; Through investment communication, understand the brand heritage and investment policies of Jialiya. Effectively improve the marketing capability of integrating with the platform. The first stop is the gas stove production base. At the national level gas stove energy efficiency laboratory, visitors can visit the combustion parameter testing of stoves, the overall 40000 cycle life testing of gas stoves, the European standard glass explosion-proof testing, gas stove heat load and temperature gas concentration testing, etc. Every new product must pass strict testing from research and development to testing, and before formal production, to ensure the safety, usability, and durability of Jialiya products.
In the incoming inspection room, every component of Jialiya products undergoes a full inspection of incoming materials, including furnace heads, gas pipes, valve bodies, etc. The testing items include air tightness testing, environmental temperature testing of plug valves, ignition needle leakage testing, pulse life testing, impact resistance testing and acid alkali resistance testing of glass, sensitivity testing of anti dry burning probes, thermocouple life testing, etc. Through full inspection and testing of incoming materials, ensure product safety, usability, and durability.
Entering the gas stove production line, in the production workshop, there is a clean, tidy, dust-free floor with high gloss and transparency. From the world's top first and second tier brand gas stove OEM production, with a daily output of nearly 10000 units, the production line uses MES production information management system, from scanning and dispatching, workshop scheduling, production monitoring, data collection, material tracking, to product photography and archiving, as well as AI leak proof component detection, leak proof component scanning and video monitoring retention, with complete and clear traceability. Each production line is equipped with two testing stations to conduct fire testing and online flow detection on each product, ensuring the safety and qualification of each gas stove finished product.
Through the patent corridor, the wall full of patents is a display of the company's research and development strength and brand status. Manager Zeng introduced that the parent company Hesheng Group has obtained more than 430 national authorized patents and participated in the drafting of 2 national standards and 1 industry alliance enterprise standard.
Entering the product exhibition hall, a dazzling array of gas stoves and gas accessories are neatly distributed, broadening one's horizons. At the Winter Olympics product display stand, everyone saw the eagerly anticipated 2022 Beijing Winter Olympics torch lights and torch stands. Manager Zeng introduced that the group is a research and development manufacturer of more than 20 supporting equipment such as ignition lamps and ignition platforms for the 2022 Beijing Winter Olympics. It has a complete manufacturing industry chain cluster for kitchen appliances, kitchens, and bathrooms, from accessories to finished products, from finished product service brands to independent brands. The parent company of the group is a representative enterprise of national industry with a craftsman spirit and a serious and responsible attitude, gradually becoming the soul of the development of China's gas appliance industry.
After taking a break, the second stop is the group headquarters, the fuel and heat parts manufacturing base, and the range Hood production factory. Visited the manufacturing workshops of firearm accessories, proportional valves, and hardware accessories at the accessory manufacturing base. The workshops used a large number of modern equipment, including American CNC cutting technology, Panasonic robot welding technology, German high-energy laser cutting equipment, and a large investment in Industry 4.0 hardware equipment, which reflects the company's pursuit of excellence and efficiency in its processes.
At the high-end manufacturing production line of range hoods, I saw the aerobic range hood products being produced. Manager Zeng introduced that the main pain points of kitchen products currently being reported by the market are the poor smoking effect and difficult cleaning of the range hood. This aerobic range hood can effectively solve these two problems. Jia Liya has independently invented a patent, and the latest model KL390H adopts a new silent air duct system, aluminum alloy range hood separation net, intelligent cruise boosting technology, with a boosting air volume of up to 23 cubic meters and a maximum static pressure of over 1000Pa. It also achieves noise below 48dB, with large air volume and low noise, making it a range hood truly suitable for all scene user environments.
After visiting the stamping workshop, bending workshop, welding workshop, and mold workshop, return to the Jialiya product exhibition hall. The staff tested the products on site for the Huicong buyer group, explained the performance, and scanned the source code for identification in the face of the fuselage. This is the information storage certificate for docking with the national industrial Internet big data platform, including the production process information of the products, and the graphic display. It achieves the goal of "buying things, seeing the production process".
At the investment conference time, in the central conference room, Mr. Chen Feng, the general manager, introduced the corporate culture and brand advantages to the Huicong buyer group, and expressed the implementation of Jialiya's altruistic business practices. Mr. Chen said: In the past two years, our cooperation has been very friendly and achieved good results. This year, our cooperation aims to consolidate and improve, with a wider range of products and more investment in resources. Our culinary industry needs to enter the fast lane, accelerate layout, actively promote and communicate good products, and provide platform buyers with more and better product choices.
At the investment promotion meeting, Manager Zeng of the Investment Promotion Department introduced the company's product distribution and differentiated functional selling points, Tiktok operation and video investment promotion methods. President Liang of the Marketing Department introduced how to help agents to attract investment, how to help dealers operate outlets and open the market through cases, explained the advantages of Jialiya's brand agency policy on the spot, interacted with the buyer group on the spot, answered questions and had a harmonious atmosphere.
E-commerce and brand cooperation investment can help brands expand their sales channels. Through the wide coverage of e-commerce platforms, Jialiya's products can be more comprehensively covered to various regions and consumer groups, allowing every family to use good kitchen appliances and enjoy a beautiful cooking life, making the brand mission of "Happy Millions of Homes" shine even brighter.